Dubious brand statement

On my way to work this morning, I passed a beauty salon that specialises in hair removal. It has a clear window on the front, so I’m often amused by the sight of women lying on couches having hair plucked out of their eyebrows by uniformed ladies holding twine in their mouths. Threading, I believe it’s called. I have no idea why they hold the twine in their mouths, but it is funny to watch.

But not this morning because they weren’t open yet. So instead of looking through the window, I looked at the window itself and saw this gem of a brand statement…

depilation-mission-statement

I think that in this case, a picture really does say a thousand words, and that all I need to add is an arch raise of my eyebrow at the idea that a hair removal salon needs a creative director.