We see from your recent blog post that you have some doubts about the working philosophies of certain digital agencies.
Well, the Department of Words sees your ‘Phygital’, and raises you one ‘StoryScapingSM’; SapientNitro’s proprietary approach to…. well, I’m not sure what it’s their approach to. But there are some nifty diagrams that might help you decipher it.
So, here goes…
“The power and intimacy of story is enabled through a vast interconnection of technologies and platforms that weave into the lives of connected consumers and make it ever-actionable, regardless of where or when a person comes in or out of it… StoryscapingSM creates a ubiquitous presence for a brand’s story and promise in this always-on world of possibilities.”
The more I think about it though, the more worried I become about today’s ‘agile, mobile, non-linear’ consumers. I mean they’re living in a ‘multi-dimensional, hyper-informed’ ALWAYS-ON environment for Chrissake! They must be absolutely knackered. (And just how ‘agile’ are they by the way? Like, Sharapova agile? More agile than MARIA SHARAPOVA you say! Shit. The. Bed.)
Surely they’re in danger of becoming as ‘unhinged’ as the traditional marketing techniques making them physically sick with their irrelevance. Maybe we could give them an off-switch? For the elderly ones at least? No? Ok. Just a suggestion.
So guys, hey guys! What do you call this connected-to-everything way of thinking anyway?
“ We call this Connected Thinking and it creates magic by bringing the right mix of minds, perspectives and ambition into the same ideation room (versus the same board room model of many agencies) in service of an organizing idea to help our clients and their connected consumers to connect.”
Awesome. But I do have just one more question: how big is the ideation room, and are there any biscuits? (Hyper-real, or otherwise.)
In all seriousness though, when it comes to ‘About Us’, it seems like we could all do with being a bit more direct. We’re definitely guilty of the odd hyphenation binge here at the DoW. It’s kind of one of the reasons we started this blog – so we’d have a place to take ourselves, and these kind of philosophies, a bit less seriously.
Be assured, this post was brought to you today from inside a big glass house.